Advent Communications President Dr. Clifton Jolley is a well-known author, speaker, and authority on direct selling. Dr. Jolley named ButterflyResults.com to reflect the fact that business decisions are like butterflies: they can be made flittingly; but once they are made badly, they can be impossible to correct.

ButterflyResults.com supports right action by providing education and conversation about the science and practice of direct selling. ButterflyResults is published with the cooperation of BeautiControl. Questions and comments are welcome and will receive response.